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  • News
  • September 06, 2017

Investing in Festivals and Events to Boost Tourism across Ontario

Provincial Support for Events Will Create Jobs, Grow Local Economy

Ontario is supporting festivals and events in Northumberland-Quinte West this year to showcase the province as a vibrant place to live and visit during Ontario’s 150th anniversary.

MPP Lou Rinaldi announced today that Brighton Applefest will receive $8,175 in support through the Celebrate Ontario 2017 program to assist the community of Brighton to host their annual Applefest event.

The province is supporting 304 festivals and events that celebrate Ontario’s diversity, heritage and culture. This support allows festival and event organizers enhance their programming, activities and services so that they can draw more tourists and create jobs in communities across the province.

The program is also recognizing the importance of rural and northern festivals and events Ontario, which plays a vital role in local economies. This year, 126 distinct festivals and events supported by the Celebrate Ontario program will take place in rural or northern areas, and will showcase the diverse traditions that make these communities so unique.

Investing in local festivals and events is part of our plan to create jobs, grow our economy and help people in their everyday lives.


“Festivals like Brighton Applefest promote the best of local products and those who create them. As a long-time resident of Brighton, I can attest to how much this festival has grown and what it has come to mean, not only to Brighton, but as an important tourist destination event in Eastern Ontario. I want to congratulate Brighton and the organizers of the Brighton Applefest on receiving this grant.”

— Lou Rinaldi, M.P.P., Northumberland-Quinte West

“Festivals and events bring local communities together, commemorate our heritage and celebrate the vibrancy of our province, which is especially important as we celebrate Ontario’s 150th anniversary this year. I am thrilled that our government continues to make important investments through the Celebrate Ontario program that create good local jobs and draw people from around the world to discover all that our province has to offer.” 

— Eleanor McMahon, Minister of Tourism, Culture and Sport

“Having our annual Brighton Applefest fall festival recognized and supported by the Celebrate Ontario program, is greatly appreciated. During the Ontario 150 Celebration, ‎the importance of these festivals and the sense of community they provide is immeasurable. ‎On behalf of the Municipality of Brighton, thank you Minister McMahon and MPP Rinaldi.”

— Mark Walas, Mayor, Municipality of Brighton


- Ontario is investing more than $19 million in the Celebrate Ontario program to support 304 festivals and events, the highest number in the history of the program.

- Ontario is also supporting more than 360 exciting local initiatives through the Community Celebration Program that will bring communities together to celebrate the province’s 150th anniversary.

= As part of the commitment made in Ontario’s Tourism Action Plan, the government improved the Celebrate Ontario program to further streamline the application process, focus on results and improve alignment to better support communities across Ontario.


Celebrate Ontario recipients

Celebrate Ontario success stories

Explore more ways to discover Ontario

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Contact for more information:

Lou Rinaldi, M.P.P.

Northumberland-Quinte West


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