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  • News
  • September 08, 2017

Investing in Festivals and Events to Boost Tourism across Ontario

Provincial Support for Events Will Create Jobs, Grow Local Economy

Ontario is supporting events in Northumberland-Quinte West this year to showcase the province as a vibrant place to live and visit during Ontario’s 150th anniversary.

MPP Lou Rinaldi announced today that Cultivate: A Festival of Food and Drink 2017 will receive $17,500 in financial support through the Celebrate Ontario 2017 program.

The province is supporting 304 festivals and events that celebrate Ontario’s diversity, heritage and culture. This support allows festival and event organizers to enhance their programming, activities and services so that they can draw more tourists and create jobs in communities across the province.

The program is also recognizing the importance of rural and northern festivals and events in Ontario, which plays a vital role in local economies. This year, 126 distinct festivals and events supported by the Celebrate Ontario program will take place in rural or northern areas, and will showcase the diverse traditions that make these communities so unique.

Investing in local festivals and events is part of our plan to create jobs, grow our economy and help people in their everyday lives.


“Today’s grant highlights this exciting new food and drink festival and how much it has grown in just three short years. Cultivate is fast becoming a major draw for foodies from across our local communities and beyond as they sample and taste the finest in locally made products.”

— Lou Rinaldi, M.P.P., Northumberland-Quinte West

“Festivals and events bring local communities together, commemorate our heritage and celebrate the vibrancy of our province, which is especially important as we celebrate Ontario’s 150th anniversary this year. I am thrilled that our government continues to make important investments through the Celebrate Ontario program that create good local jobs and draw people from around the world to discover all that our province has to offer.” 

— Eleanor McMahon, Minister of Tourism, Culture and Sport

"As we draw near to our third annual, Cultivate: A Festival of Food and Drink, I can't help but think where we would be without Celebrate Ontario. In two short years we were able to jump from a one day festival, to a three day festival, to a three day festival with a 30+ vendor Marketplace that is free to the public. Each year we grow and get better because of the support we receive from Celebrate Ontario."

— Jeff Bray, Festival Director and Co-Founder, Cultivate Northumberland                                            


  • Ontario is investing more than $19 million in the Celebrate Ontario program to support 304 festivals and events, the highest number in the history of the program.
  • Ontario is also supporting more than 360 exciting local initiatives through the Community Celebration Program that will bring communities together to celebrate the province’s 150th anniversary.
  • As part of the commitment made in Ontario’s Tourism Action Plan, the government improved the Celebrate Ontario program to further streamline the application process, focus on results and improve alignment to better support communities across Ontario.


Celebrate Ontario recipients

Celebrate Ontario success stories

Explore more ways to discover Ontario 


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Contact for more information:

Lou Rinaldi, M.P.P.

Northumberland-Quinte West


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